Virgin Atlantic CEO Craig Kreeger dismissed the possibility of the airline establishing a standalone LCC unit, stating: "It would be untruthful to say that we didn't look at whether there was an opportunity for us to do something different... But it never really felt in keeping with what we do, with our brand and our ethos after 34 years as a full service carrier" (Bloomberg/Skift, 10-Dec-2018). Mr Kreeger said the airline will instead increase its collaboration with Flybe, including the possibility of a takeover.
Virgin Atlantic CEO confirms continued interest in Flybe takeover
11 December, 2018