Tourism NZ, Christchurch Airport and 14 SOUTH launch marketing campaign in Australia

Tourism New Zealand, Christchurch Airport and 14 SOUTH regional tourism organisation launched (11-Sep-2017) a NZD1 million (USD726,000) campaign, targeting Australia and marketing a selection of itineraries that include five well known touring routes covering a variety of experiences and attractions. The trips are being marketed through Tourism New Zealand's digital and social channels. The campaign will also include out-of-home advertising, with billboards and bus and train station advertising in Sydney, Melbourne and Brisbane. The campaign targets independent professionals and first time arrivals and focuses on travel between Mar-2018 and May-2018. Key trade partners are Flight Centre and Air New Zealand. [more - original PR]