Roy Morgan published (07-Jun-2019) research on the domestic airline travel industry in Australia, showing traffic grew 7% year-on-year to 8,460,000 for the year to Mar-2019. According to the research:
- Qantas was the largest domestic carrier, handling 4.3 million domestic passengers, up 3.9%;
- Jetstar handled more than four million passengers and had growth of 13.3%;
- Virgin Australia handled almost 3.8 million passengers, up 15.9%;
- Gen X are Australia's leading domestic air travellers, with 2,310,000 passengers for the period;
- Millennials were then next largest category at 2,040,000 followed by Baby Boomers at 1,960,000;
- Nearly half of Gen X, 47%, has travelled via a domestic airline in the last year;
- Gen X comprise the largest share of customers for most of Australia's leading airlines including Qantas (30%), Virgin Australia (28%), Jetstar (28%), QantasLink (35%) and Rex (36%). The sole exception is Tigerair for whom 37% of their customers are Millennials - a higher reliance on any one generation than any other airline. [more - original PR]