Gol data science manager Marcio Pupin, via his personal LinkedIn account, announced (02-Feb-2020) the carrier celebrated the delivery of the first personalisation project utilising advanced analytic and machined learning algorithms to better recommend offers for clients. Dr Pupin stated: "Allied with the increase of revenue and knowledge generated by the personalisation algorithm, the legacies left by the project include: A very valuable client database, a cloud computing infrastructure and the integration of databases in a high performance environment".
Gol completes first big data personalisation project using advanced analytics and machine learning
3 February, 2020