Western Australia Government launches ‘All Roads Lead To WA’ campaign in Singapore

    Western Australia‘s (WA) Government, in conjunction with Tourism Western Australia and Chan Brothers Travel, announced (25-Jul-2019) the launch of the ‘All Roads Lead To WA’ tourism campaign in Singapore. The campaign runs from Jun-2019 to Jun-2020 and is targeted at families, couples and groups of friends through digital, print and event advertising. The campaign forms part of AUD12 million (USD8.3 million) of international marketing designed to generate more than 11,000 visitors from Singapore.