Western Australia and Jetstar sign two year marketing agreement

    Western Australia‘s (WA) Government, through Tourism WA, signed (24-Aug-2018) an AUD1.2 million (USD880,000), two year cooperative marketing agreement with Jetstar. Each party will contribute AUD600,000 (USD440,000) over the two year period. The marketing activity will include two major campaign periods p/a to market Western Australia to Australia‘s eastern states. The agreement will support Tourism WA’s existing domestic brand campaigns, seeking to build and convert awareness of WA as a holiday destination into bookings. [more – original PR]