WeChat launches new Australian city guide for Chinese travellers

Tourism Australia, via its weekly newsletter, stated (08-Nov-2017) China's biggest social media platform, WeChat, launched City Experience Sydney guide providing Chinese tourists with a new way to navigate key places of interest via the WeChat platform. "We know that the Chinese tastes in tourism are maturing and their interests are increasingly focused on individual, experiential travel. It is great that as an industry, we can tap into the potential of the largest social mobile app in China to deliver more destination information on demand to high-value Chinese FIT travellers", Tourism Australia country manager China Andy Jiang said. The guide was produced as a pilot in partnership with Tourism Australia.