Volaris: 'We became the Spotify of aviation'

Volaris CEO Enrique Beltranena commented on the role innovation has to the carrier's business model, stating: "We believe in continuous innovation… For this reason we're working to transform the industry" (Milenio, 30-May-2018). He stated the carrier's membership pass, v.pass, is an example of innovation, adding "we became the Spotify of aviation, as subscribers can choose where they want to fly and can do it once a month.. with a monthly cost and discounted fares".