Volaris: ‘We adapted to this market… It was genius to enter that niche’

    Volaris CEO Enrique Beltranena, via his personal LinkedIn account, commented (06-Mar-2019) on Volaris’ success, stating it is due to: “an extraordinary business model. When people were talking about middle class, emerging class and purchase power, we adapted to this market and today we’re seeing the results”. He added: “It was genius to enter that niche… We’re adapting to this middle class who is starting to travel, who is transforming”.