Vistara: ‘If raising fares were that easy, no airline in the world would ever make a loss’

    Vistara chief strategy and commercial officer Sanjiv Kapoor, via his personal Twitter account, noted (31-Jul-2018) the challenges in raising fares amid rising ATF prices. Mr Kapoor said: “If raising fares were that easy, no airline in the world would ever make a loss. Industry capacity, demand-supply balance, and price sensitivity needs to be taken into account. India is one of the most price sensitive markets in the world. And one of the most competitive”.