Virgin Australia creative pitch down to four agencies

    Virgin Australia confirmed four agencies remain in the pitch for the carrier’s creative account (Mumbrella, 19-Apr-2017). DDB, M&C Saatchi, TBWA Sydney and Clemenger BBDO Sydney, are believed to still be involved in the creative pitch. Virgin Australia CMO Inese Kingsmill stated customer experience was at the core of the creative brief for the four advertising agencies.