Virgin Australia becomes major partner of Carlton Football Club

    Virgin Australia announced (25-Aug-2017) a five year partnership with Carlton Football Club, becoming the club’s co-major partner and official airline partner through to at least the end of 2022. Virgin Australia has been a platinum partner of the Carlton Football Club for the past three seasons, and earlier in the year signed as interim co-major partner. Virgin Australia will retain the front space on the Club’s away guernseys, as well as all major branding assets across the Club’s AFL program. Virgin Australia will also retain naming rights to all of Carlton’s premium match day hospitality events including the President’s Club by Virgin Australia and the Virgin Australia Carlton Lounge. Virgin Australia also becomes the co-naming rights partner to Carlton’s ‘IN Business’ programme, and will continue to partner with Carlton Media productions including ‘The Journey’ and ‘Bloodlines.’ [more – original PR]