The future of alliances and partnerships – We speak to the industry!

The death warrant for global alliances is routinely issued. It takes only a squabble between members or one airline’s partnership with a member outside the alliance to see the entire value of global alliances come into question, with a prediction of collapse, disbandment and obliteration. Yet in reality, reports of their demise have been greatly exaggerated; global alliances have been busy creating a new life.

The Blue Swan Daily spoke to a number of senior airline delegates at last week’s  CAPA ACTE Global Aviation and Corporate Travel Summit in London to learn their views on the subject.

  • bmi regional, CCO, Jochen Schnadt says we are now “beyond the fault line” for alliances…

  • IAG, CEO, Willie Walsh says alliances have been “important in the past” and a “poor substitute” for proper consolidation, but while still “relevant” are not “as significant” today as they were previously…

  •  Finnair, CCO,  Juha Järvinen says future partnerships will be centred around “building an ecosystem around the airline”…

  • CityJet, CEO, Pat Byrne says traditional licences can be restrictive. “We don’t want to be locked in to one narrow alliance… we want to fly for everybody”…