Video of the week – The most significant industry change in the past two decades has been the consumer

OpenJaw Technologies CCO Bryan Porter believes the most significant change in the industry in the past two decades has been the customer. Customer expectations have changed significantly and he believes it is now not a question of whether to invest in new technology but how much and how we use the investment to achieve the maximum return in terms of value proposition taken to the consumer.

In an exclusive interview at the recent CAPA – Centre for Aviation Airline Leader Summit: Making Money 2019, he discussed how the company is building partnerships with airlines to support their retail strategies by using more readily available big data and technology and highlighted how airline structures are beginning to evolve to meet changing customer expectations.