United Airlines CCO reports 11% increase in new fliers, ‘strong’ growth among millennial travellers

    United Airlines EVP and CCO Andrew Nocella stated (17-Jul-2019) the carrier recorded an 11% year-on-year increase in new flyers in 2019, primarily due to corporate sales team and loyalty promotions (Seeking Alpha, 17-Jul-2019). He noted the new flyers are engaging across multiple areas, including “overall travel spend, being a co-brand cardholder and achieving premier status with MileagePlus”. Additionally, Mr Nocella said there has been “strong” growth among millennial travellers. [more – original PR]