TUI Group continues digitisation through holiday personalisation partnership with Utrip

    TUI Group announced (18-Jan-2018) subsidiary TUI Destination Services will team up with US travel information solution company Utrip to launch a pilot project enabling travellers to combine individual activities for their holidays “at the push of a button”. Upon entering their preferences in various categories such as arts and culture, cuisine, adventure or shopping in Utrip’s platform, TUI customers will receive a personalised itinerary for the duration of their trip, including TUI or third party excursions. TUI Destination Services MD David Schelp stated: “Holidaymakers expect a personalised online experience… Our collaboration with Utrip now enables us to combine our portfolio of unique destination activities with the wishes and preferences of our guests”. [more – original PR]