TTF welcomes new NSW visitor plan, including regional tourism targets

    Tourism & Transport Forum Australia (TTF) welcomed (29-Aug-2018) the New South Wales (NSW) Government’s release of its ‘Visitor Economy Industry Action Plan 2030’. TTF CEO Margy Osmond said the plan outlines a blueprint for tourism growth highlighting the importance of critical infrastructure, the role of cultural and nature-based tourism and bolstering the visitor experience as a whole journey. Under the plan, the NSW Government has set a target of AUD45 billion (USD32.9 billion) in overnight visitor spend by 2025 and AUD55 billion (USD40.2 billion) by 2030. Ms Osmond said this “opens a wealth of opportunity for the tourism industry in New South Wales to go gangbusters”. She also welcomed the setting of a regional tourism target for NSW, as “international visitors tend not to travel that far afield or stay overnight unless the proven power of destination marketing is targeted at the experiences on offer outside of the city centre of Sydney”. [more – original PR]