TTF surveys identifies cost and safety as main factors influencing travel for Australians

    Tourism & Transport Forum Australia (TTF) released (11-Jan-2018) the results of a new nationwide survey which identified that concerns around the safety and security of holiday destinations now ranks alongside traditional factors such as cost as one of the key factors in influencing where Australians are choosing to travel. According to the survey, 35% of Australians will make a decision on where to holiday based on the current or potential security situation at the destination. TTF CEO Margy Osmond said the results reflect a global trend of travellers avoiding countries where recent terrorist attacks or outbreaks of political and civil unrest have occurred. The cost of taking a holiday is still the key factor in influencing where Australians chose to take a holiday, with 62% of people surveyed saying the cost of travelling to a destination was one of their key considerations and 55% saying the cost of accommodation was a primary factor. [more – original PR]