TripActions collaborates with major US carrier and ATPCO to create new travel booking experience

    TripActions announced (05-Feb-2019) it introduced a new flight booking experience, developed in collaboration with American AirlinesDelta Air Lines and United Airlines and inspired by the newly unveiled Next Generation Storefront standards under development by ATPCO. The new flight shopping experience will be rolled out to all travellers over the coming weeks. The new simple and intuitive interface allows travellers to consider company policy and the increasingly diverse array of products offered by airlines including branded fares and new seat products. This new booking experience features:

    • Richer display of carrier-specific offerings including branded fares, seat maps, inflight amenities and seat photos;
    • Easy access to flight performance stats including on time percentage;
    • Quick shopping of multiple carriers and seat products in one simple interface;
    • One-click comparison of what’s included in different fare classes;
    • Clear presentation of company policy with colour coding to help travellers find in-policy flights;
    • Industry-defined star rating system allowing for quick comparison of diverse airline seat products. [more – original PR]