LCCs are constantly looking at finessing their retailing and merchandising strategies – whether it’s during the booking phase, pre flight or onboard, with relevant, timely offers that are easily accessible (preferably via mobile) and easy to pay for.
This is especially important in today’s digitalised environment, where onboard connectivity is virtually a must have and almost as critical for the traveller as getting to the destination.
The question remains, who will win the greatest wallet share over the next five years? Airports, or airlines – or someone else?
A focus on this topic will be one the discussion topics at the forthcoming CAPA Low Cost Long Haul Global Summit. Respected aviation intelligence specialist CAPA – Centre for Aviation will examine changes to the marketplace and traveller behaviour and investigate who is poised to win the greatest share of the travel retail market.
As the foremost authority on aviation in the world, CAPA – Centre for Aviation’s events provide cutting edge knowledge about strategic market trends and dynamics to help attendees make informed decisions, delivering the information and connections needed to inspire and improve business. The CAPA Low Cost Long Haul Global Summit will take place in Hamburg on 10-11 October 2019.
The CAPA Low Cost Long Haul Global Summit returns for a second year to explore the key strategic issues impacting the industry, the only strategy event dedicated to the new frontier of low cost travel: long haul.
New aircraft technologies, evolving passenger preferences and stable fuel prices are pushing LCCs (and restructuring full service airlines) to consider new growth opportunities. High fare long haul markets are ripe for disruption and airports/destinations are aggressively courting new routes. New city pairs are emerging, and secondary airports are featuring regularly in the long haul low cost networks.
But it’s not just fuel efficient widebody equipment that’s changing the game – the new long haul narrowbodies are opening up vast new opportunities for airlines – and they’ll be entering the fleets of airlines around the world in large numbers in the coming years.
The implications are profound, touching the entire travel value chain from airports to accommodation, ground transportation, distribution/payment and technology – and even corporate travel.
This event, hosted at The Grand Elysée Hotel, close to Hamburg’s city centre, is a must attend for those seeking to learn from, network and collaborate with today’s travel industry leaders!
FIND OUT MORE… visit the CAPA Low Cost Long Haul Global Summit homepage to find out more about this not-to-be-missed opportunity to discuss relevant issues impacting the aviation sector and learn meaningful insights from your industry peers.