Tourism WA was heavily represented at this year’s CAPA Perth Aviation & Corporate Travel Summit earlier in the month. We were honoured to be joined by both Tourism WA: Chairman, Nathan Harding; Executive Director – Strategy, Brand & Marketing Services, Louise Scott; and Director Aviation Development and Policy, Claire Werkmeister.
Tourism WA is responsible for promoting Western Australia as an extraordinary holiday and event destination by marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations. So what does Tourism WA have in store to boost visitor numbers to the state?
Tourism WA Executive Director – Strategy, Brand & Marketing Services, Louise Scott provides an update on the campaigns and activities of Tourism WA.
“Western Australia WA has a wealth of experiences to be offered to travellers, however there is a key barrier of time and cost for east-west travels. Tourism WA is working to hit the market with a strong message that WA is worth it.”
What opportunities exist to boost tourism in WA?
“As an example, Tourism WA is working closely with Study Perth to attract more international students to WA. If we don’t have a large international student population, we also don’t have their visiting family and friends”.
The importance of aviation on tourism
Tourism WA Director Aviation Development and Policy, Claire Werkmeister on improving accessibility to Perth and WA and marketing Perth as Australia’s Western Hub: