Tourism Western Australia (Tourism WA) launched (21-Mar-2018) a plan to grow the number of visitors to the state over the next two years, with the intent to "make Western Australia the most desirable leisure and business events destination in Australia". The plan focuses on four key areas that will help drive visitation:
- Positioning the State as Australia's western gateway;
- Promoting Perth as an affordable, vibrant destination close to nature;
- Attracting more people to regional WA;
- Intensifying promotional activity in target markets to encourage travel;
Highlights of the plan include:
- Maximising leisure visitation from AFL games at Optus Stadium with a target of 18,000 additional visitors p/a;
- Working with Qantas to maximise the London-Perth route to encourage stopovers and regional dispersal;
- Securing and hosting major travel trade events;
- Attracting more overseas direct flights to Perth;
- Launching a new home-grown Perth event in 2019. [more - original PR]