Tourism Tropical North Queensland launches largest domestic marketing campaign

    Tourism Tropical North Queensland (TTNQ) announced (11-Sep-2019) the launch of its largest domestic marketing campaign, after receiving AUD1.8 million (USD1.2 million) matched funding from the Queensland Government and Cairns Regional Council to develop a second phase of TTNQ’s original AUD1 million (USD0.7 million) six month campaign. The campaign’s second phase will target high value travellers in Sydney, Melbourne, Brisbane and the intrastate drive market to encourage travel from Jan-2020 to Dec-2020. Funding for the campaign will primarily be invested in trade and airline marketing with the remainder on the creative development of brand assets, a digital campaign, drive campaign and public relations.