Tourism Tropical North Queensland board approves domestic recovery initiatives

    Tourism Tropical North Queensland‘s (TTNQ) board approved (03-Apr-2020) key initiatives to target recovery in the domestic market and agreed to waive membership fees for the remainder of 2020 to help members participate in domestic campaigns. TTNQ CEO Mark Olsen reported domestic growth must be TTNQ’s primary goal as Australia appears to be ‘flattening the curve’ in growth in the spread of coronavirus. However, international growth will be determined by how the rest of the world manages coronavirus. Mr Olsen stated: “We will be using our $2.4 million funding from the Queensland Government and additional Cairns Airport funding as a starting point to increase our share of voice in the domestic travel market starting with drive”. TTNQ is also reviewing its structure and role to make sure the organisation is positioned to support a domestic recovery, and plans to roll out webinars to ensure the strength of industry businesses coming out of the coronavirus crisis.