Tourism Tasmania investing nearly USD2m in domestic tourism media campaign

    Tourism Tasmania reported it is investing AUD2.5 million (USD1.9 million) in its ‘Go Behind the Scenery’ media campaign. Advertising includes print, digital, cinema and outdoor media, with a call to action on the decicated campaign microsite. It also includes articles and video content produced by publishing partners. Tourism Tasmania’s domestic marketing targets people within the 25-39 and 40+ age brackets, residing along the Eastern seaboard. To support the introduction of nonstop Jetstar service between Adelaide and Hobart, the campaign will also include the Adelaide market. [more – original PR]