Tourism Tasmania aiming to lift international leisure visitors to 241,000 by 2020

    Tourism Tasmania reported (08-Jul-2017) it recently undertook a comprehensive review of its international marketing operations and activities, to ensure it is engaging in markets with the best prospects for Tasmania and investing in marketing and other activities which will best position the state to participate in the growth of global tourism. Tourism Tasmania’s goal is to increase the number of international leisure visitors coming to Tasmania from 215,000 in 2016 to around 241,000 by 2020.