Tourism Queensland: Queensland partners with Flight Centre to market state around the world

    Flight Centre Travel Group and Queensland Government announced (25-Jul-2017) a new agreement to market the state around the world. Queensland Tourism and Major Events Minister Kate Jones stated: “The AUD6 million (USD4.8 million) deal would build on a previous agreement that delivered a 38% sales increase at travel expos in New Zealand and the UK. This new 2017-2020 partnership will focus on Tourism and Major Events Queensland’s key target markets including New Zealand, UK and Canada and will include a programme of marketing campaigns, consumer promotions, travel agent education and training, product growth and event support, especially around the Commonwealth Games”. [more – original PR]