Tourism New Zealand partnered (08-Jun-2017) with Australian lifestyle programme the Weekend Today to encourage viewers to visit New Zealand for a ski holiday. The breakfast programme will broadcast twelve live segments from Mt Hutt and Tekapo, with weather presenter Steve Jacobs showcasing the ski field and surrounding area. Tourism New Zealand is working with Air New Zealand and Christchurch and Canterbury Tourism to bring the Today Show to the South Island. Tourism New Zealand GM - Australia stated "promoting New Zealand as a ski holiday destination for Australians is a key priority for Tourism New Zealand".[more - original PR]
Tourism NZ targets Australians travelling to New Zealand for the ski season
8 June, 2017