Tourism New Zealand released (22-Jun-2017) results of the Mood of the Nation survey which measures New Zealand's perceptions of tourism. Tourism NZ stated:
- 96% of New Zealanders believe that international tourism is good for the country;
- International Visitors:
- 50% of New Zealanders feel the country attracts about the right number of international visitors;
- 25% feel New Zealand should be attracting more;
- 21% think New Zealand attracts too many, an upward trend since December 2015;
- Perceived benefits of international tourists:
- 53% believe it creates growth opportunities for businesses;
- 50% believe it creates employment opportunities for residents;
- 47% believe it creates economic growth for the regions;
- Perceived challenges of international tourists:
- 39% believe it results in increased traffic congestion on holiday routes;
- 33% believe it results in increased littering;
- 33% believe it increases the risk of serious road accidents. [more - original PR]