Tourism NZ, Korean Air and Auckland Airport launch joint tourism promotion

Tourism New Zealand (Tourism NZ) stated (18-Jul-2017) travellers from South Korea to New Zealand increased 14% year-on-year in the past 12 months. Tourism NZ partnered with Korean Air and Auckland International Airport to "capitalise on this trend" with a joint advertising promotion, referred to as 'Fall in love with Pure New Zealand charm'. Tourism New Zealand manager Korea Hee Jeong Kwon said: "Over the coming month visitors to the Korean Air site and its online social media channels will have a glimpse of what they can enjoy in New Zealand including tailored itineraries for solo travellers, couples, families, and older travellers". Korean Air has around 9.9 million frequent flyers and over 500,000 social media followers. [more - original PR]