Tourism NZ released (25-Jul-2017) results of its global media coverage, estimating a worth of NZD227 million (USD145 million) in FY2017. Tourism NZ director of trade, PR and major events René de Monchy stated: "On average, these results mean we are seeing more than 200 stories a week around the world, promoting New Zealand as a destination". [more - original PR]
Tourism NZ global media coverage worth USD145m
26 July, 2017