Tourism NZ: 42% increase year-on-year of luxury accommodation spend

    Tourism New Zealand released (13-Nov-2017) data highlighting a 42% increase year-on-year of luxury accommodation spend for the year ending Mar-2017. Spend data also shows that a significant number of luxury travellers are returning at least once within five years, with a 32% return rate. Tourism New Zealand manager premium and business events Lisa Gardiner said: “The luxury traveller is really important for New Zealand‘s economy because they have the potential to spend more in one day than an average tourist spends their entire stay. We are seeing more premium travellers coming from the US in particular, fuelled by awareness of New Zealand as a luxury destination, new luxury properties entering the accommodation market, and increased air connectivity”. [more – original PR]