Tourism New Zealand: New Zealanders agree that international tourism is good for the country

    Tourism New Zealand and Tourism Industry Aotearoa stated (Apr-2017) the majority of New Zealanders believe international tourism is a positive for the nation. In the Mood of the Nation survey, 96% of New Zealanders agreed or strongly agreed that international tourism is good for the country. However, most New Zealanders still underestimate the size of the tourism industry, and only 10% know it is the nation’s biggest export earner. Half of New Zealanders feel the country attracts about the right number of international visitors, a quarter feel New Zealand should be attracting more, and 21% think New Zealand attracts too many.