Tourism New Zealand launches new marketing campaign targeted at Australians

Tourism New Zealand and Flight Centre launched a new marketing campaign designed to attract more Australian tourists to Northland during the shoulder season (NZ Herald, 08-Jan-2018). The campaign was original launched in Victoria in 2017 and has now been extended to New South Wales and Queensland. According to Tourism NZ, the 2017 marketing campaign resulted in a 40% increase in flight bookings to Northland from Victoria and expect similar results from this campaign. Northland Inc regional promotions and tourism GM Paul Davis, said he expected the campaign to have a significant impact in the shoulder season.