Tourism Australia unveils ‘Philausophy’ campaign

    Tourism Australia unveiled (30-Oct-2019) its new three year “Philausophy” campaign, highlighting Australia‘s people and personality. The new campaign forms part of a AUD38 million (USD24.4 million) investment from Australia’s Government and will be rolled out in 15 key tourism markets to attract further international visitation. The campaign will feature more than 5000 images captured across all states and territories, as well as a series of industry videos, bespoke social content, a refresh of australia.com and Australia.cn, and a book featuring well known Australian icons providing personal perspectives and experiences to help explain the Australian way of life.