Tourism Australia, via its official weekly newsletter, announced (17-May-2017) the results of the Mood of the Nation survey which measures Australians' perceptions of tourism. Tourism Australia stated:
- 94% of Australians believe that international tourism is good for the country;
- 83% are proud of how Australia is promoted overseas;
- 73% of Australians still under-estimate the true value of the country's tourism industry;
- 8% correctly identified tourism as Australia's biggest export services earner.