Tourism Australia partners with Virtuoso to promote Australia as a premium travel destination

Tourism Australia announced (04-May-2018) it will work with Virtuoso to promote Australia as a premium travel destination, partnering with Visit Victoria to sponsor the 'Virtuoso Symposium', which will be held in Melbourne in May-2019. Virtuoso is a global network specialising in bespoke and experiential travel. The conference will be attended by around 500 luxury travel industry stakeholders, providing a venue to showcase Australian premium travel offerings. Tourism Australia worked with Virtuoso in North America since 2015 with the aim of building a greater connection between the international luxury market and Australia's luxury offering. Tourism Australia MD John O'Sullivan said Tourism Australia's strategy is about targeting high value travellers who spend more money and time in Australia. [more - original PR]