Tourism Australia: New campaign with Qantas kicks off in Japan

    Tourism Australia, via its weekly newsletter, stated (08-Nov-2017) Tourism Australia and Qantas launched a new joint marketing campaign in Japan to promote the airline’s new service between Kansai (Osaka) and Sydney commencing on 14-Dec-2017 as well as their existing services between Tokyo and Brisbane, Melbourne and Sydney. The campaign also promotes other destinations around Australia accessible through Qantas’ domestic network. The campaign will run in digital and out-of-home media at train stations and on trains in Osaka and Tokyo and is estimated to reach 20 million Japanese consumers. The Japan inbound market is currently booming for Australia. In the 12 months to Jun-2017, Japan ranked as Australia’s fifth largest inbound market based on visitor arrivals and expenditure.