Tourism Australia launches quiz in China connecting travel preferences with special offers

    Tourism Australia, via its weekly newsletter, stated (01-Aug-2018) Tourism Australia partnered with one of China‘s top news and lifestyle content platforms, Qdaily, during the last week of Jul-2018 on a personality quiz that matched participants personalities and travel preferences with fun Australian animal characters. Launched during Chinese summer holidays, over 250,000 users participated in the quiz in the first two days. After answering five questions, users were matched with one of four Australian animal caricatures: Happy Koala, Foodie Wombat, Instagramable Quokka and a Water Friendly Platypus. Once they had completed the quiz they were then directed to for travel offers relevant to their preferences.