Tourism Australia launches new USD3.9m youth focused marketing campaign

    Tourism Australia announced (06-Oct-2017) the launch of its new AUD5 million (USD3.9 million) youth-focused campaign, which builds on its recent Working Holiday Maker campaign. The new campaign has a broader youth focus, highlighting the most unique attractions and life-changing experiences for young travellers. Tourism Australia managing director John O’Sullivan said the new campaign would highlight many of the unique destinations and experiences available to youth travellers and working holiday makers in Australia. [more – original PR]