Tourism Australia launches Great Australian Airfare Sale promotion in India

Tourism Australia unveiled the Great Australian Airfare Sale, providing Indian travellers best airfare deals on eight airlines namely Air Asia, Air India, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines and Thai Airways (Economic Times, 02-Nov-2017). The sale will be on for a three week period between 01-Nov-2017 and 21-Nov-2017 for travel to Australia through Nov-2018. The campaign will be promoted across various digital platforms to engage and interact with the target audience, and will be further amplified through Tourism Australia's key distribution partners and online travel agents. Through this campaign Tourism Australia is also marking the celebrations of its 50th anniversary.