Tourism Australia enters new strategic partnerships in China

    Tourism Australia, via its weekly newsletter, stated (08-Aug-2018) it signed strategic deals with Cathay Pacific and Chinese digital travel platform Mafengwo.com. The three year marketing agreement with Cathay Pacific is aimed at promoting Australia to high yielding business events professionals in greater China. With Mafengwo.com, Tourism Australia will establish a dedicated Australia travel page on the organisation’s app that provides Chinese consumers with information and products from Tourism Australia’s key distribution partners in China. China is Australia’s largest inbound market with 1.4 million visitors for the 12 months to Mar-2018 who spent AUD10.9 billion (USD8.1 billion).