Tourism Australia announces fund to support bids for business events

    Tourism Australia announced (15-Mar-2018) the creation of an AUD12 million (USD9.3 million) national bid fund for the business events industry. The Business Events Bid Fund Program will be available from 01-Jul-2018 for a three year period to support bids for new, high-value international incentive, association, and exhibition events. Tourism Australia already supports the Australian business events industry through its marketing communications and distribution development activities, including the Advance Program which supports delegate acquisition activities for existing international business events taking place in Australia. Tourism Australia MD John O’Sullivan said that being able to offer financial incentives to help convert bids of national significance into confirmed business would allow Australia to compete more aggressively with the many destinations that already operated national bid funds. The fund will be managed by Tourism Australia’s business events unit, Business Events Australia. [more – original PR]