The popularity of solo travel continues to increase as growing work demands and pressure results in a desire by individuals to escape stress for all important “me time”. And Tokyo is emerging as a destination of choice for both Asian and Western solo travellers.
- The popularity of solo travel continues to increase due to desire by individuals to escape stress for all important “me time”;
- Research by YouGov for Agoda determines that relaxation and time to unwind were the main motivators for solo travel globally;
- Cosmopolitan destinations top the list for both Asian and Western solo travellers, according to Agoda’s research, with Tokyo ranking highest in a combined list;
- The research shows clear differences between Asian and Western solo travellers with Asian solo travellers often younger than western counterparts.
Recent research by online travel agency Agoda conducted by YouGov determines that relaxation and time to unwind – 61% were the main motivators for solo travel globally. Those solo travellers also ranked escaping their routine – 52% – and exploring new cultures – 45% – as top motivators.
The research found that there are some differences between Asian and Western solo travellers. Asian solo travellers are often younger, with 41% of Millennials and 38% of Generation Zers opting to travel alone. In the west Baby Boomers – 39% – and Generation Xers – 24% – are the largest age groups for solo travel.
Roughly 34% of Western solo travellers will opt to travel for longer periods, with 34% of survey participants taking trips lasting four to seven nights. Western travellers are also twice as likely to take trips lasting 14 nights or more. Asian Millennial and Generation Z travellers – 46% – take shorter trips with a duration of one to three nights.
Cosmopolitan destinations top the list for both Asian and Western solo travellers, according to Agoda’s research. “Whether for business, leisure or ‘bleisure’, independent solo travellers are all heading to cosmopolitan cities around the world, “ said Agoda.
TABLE – Whether for business, leisure or ‘bleisure’ (a combination of business and leisure travel), independent solo travelers are all heading to cosmopolitan cities around the worldNOTE: The Agoda ‘Solo Travel Trends 2018’ research was conducted by independent market research firm, YouGov and surveyed 10,784 respondents between 19-Jun-2018 and 25-Jun-2018
Agoda’s booking site shows Bangkok is the top destination for Asian solo travellers in 2018 while London is the most popular for Westerners looking to travel alone.
Tokyo is a top spot for both Asian and Western solo travellers. The Japanese capital is third most popular spot for Asian solo travellers and the second highest for Westerners, according to Agoda’s booking data.
Unsurprisingly, solo leisure travellers spend more time in front of their laptops and phones than any other traveller type – two hours a day (119 minutes), which compares to 15% more time than when travellers are with friends (100 minutes) and 26% more time than if they are with family (86 minutes), according to Agoda.
Asian solo travellers are the most digitally connected and are more than two times as likely to spend four or more hours a day in front of their screens than their Western peers (31% versus 12%).