Tigerair changes its stripes and goes for quality

Tigerair Australia seems out to prove a tiger can change its stripes. The airline has today announced two new planned inflight products designed to make flying more comfortable and entertaining, aptly named Tigertainment. Does this mean the airline is poised for further growth? Tigerair has already seen impressive growth year-on-year for some time, ranging anywhere from 5% to 50%.

Source: CAPA – Centre for Aviation and Virgin Australia Holdings Ltd

The improvement of the inflight entertainment (IFE) and seating seems a logical step towards boosting growth even further.

The airline has announced a flurry of new routes and frequency increases of late including: a four times weekly Hobart-Gold Coast service, commencing 07-Dec-2017; an increase in Melbourne-Hobart frequency by four times weekly; a three times weekly Brisbane-Canberra service on 14-Sep-2017; and an increase in Melbourne-Canberra frequencies from seven to eight times weekly.

In-Flight Entertainment, with late release movies: Are you ready to be Tigertained?

Tigerair plans to enter into a major IFE content partnership with Twentieth Century Fox Film Corporation (TCFF) and Fox Networks Group (FNG), that would provide customers with access to a broad range of recent release movie and TV titles.

The deal would be the first of its kind for Tigerair and Fox and was officially celebrated at the Airline Passenger Experience Expo (APEX EXPO) in California. Once aircraft are installed with the new inflight entertainment, Tigerair claims it will be the only Australian LCC to offer IFE across its entire domestic aircraft fleet.

According to Tigerair, the plan includes movie content that would be updated in line with TCFF release dates which would place movies and TV product onboard Tigerair before its competitors. As to be expected with the LCC model, it will be a revenue item for the airline: movies and TV shows would be provided on a pay-per-view basis, at movies for AUD6 and TV shows for AUD2.

Offering full length movies is to some extent an experiment in the domestic market. Tigerair’s average stage length is between one and two hours, so any interruptions such as safety demonstrations and inflight PA messages will bite into that. Tigerair confirmed to the Blue Swan that the streaming will be available from gate to gate, which adds to the viewing time.

New slimline leather seats

The second stage of the upgrade includes the installation of state-of-the-art, slimline leather seats across its fleet of B737 aircraft from Mar-2018.

Features of the new seats include enhanced comfort, adjustable headrests, an additional storage pocket for personal items and a built in tablet/phone holder on the back of the seat complementing the airline’s new IFE product.

The introduction of slimline seats will result in an additional six seats being added to Tigerair’s B737 cabin configuration, which will increase the seat to 186. Tigerair assure BlueSwanDaily that the additional seats will not impact passenger and crew space and comfort with seat pitch/legroom, toilet size and galley size all remaining the same.

Source: Tigerair Australia