Thai Airways encourages pax to stay at home in new miles reward campaign

Thai Airways, via its official Facebook account, launched (26-Apr-2020) #StayHomeEarnMiles, an advertisement campaign distributing free miles to Royal Orchid Plus FFP members to encourage travellers to stay at home during the coronavirus pandemic (Branding in Asia, 24-Apr-2020). Thai Airways EVP commercial Wiwat Piyawiroj commented: "Thai Airways wishes to stand by the side of all the people in Thailand during this difficult time by urging them to practise social distancing at home... and also allow all citizens to collect mileage points to use after the crisis ends". To take part, Royal Orchid Plus members can download the Stay Home Miles Exchange app on their mobile devices. The app uses geolocation technology to determine if the user stays home. Miles accumulated will be distributed to passengers on 10-Jul-2020.