Digital optimisation – ‘some airlines get it, while some still don’t’

Technology will play an increasingly important role in supporting the recovery of the travel and transport industries following the Covid-19 pandemic. Whether that is facilitating…..

Travellers are generally excited, happy, prepared and also nervous about overseas travel, but Americans are more anxious, scared and worried than their European counterparts

New research to ascertain travel habits and to learn how open travellers are to trying out new experiences has provided some interesting insights into travellers…..

Understanding differing regional traveller sentiment profiles is an important step in creating the right approaches to boost traveller experience

The recently unveiled GBTA Business Traveller Sentiment Index, produced in partnership with RoomIt by CWT, provides many insights into how business travellers feel about their…..

Young business travellers prefer solo sightseeing, social workspaces and have better travel experience when they spend free time on their own

A new insight into the industry suggests that almost three in four (73%) of young professionals have a better travel experience when they spend free…..

User experience is at the heart of reducing the high abandonment rates for airline bookings, which remain significantly above travel and other industry sectors

Online booking abandonment is a big issue in the travel industry, especially for airlines. When compared to the online travel sector in general, data suggests…..