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Understanding differing regional traveller sentiment profiles is an important step in creating the right approaches to boost traveller experience
The recently unveiled GBTA Business Traveller Sentiment Index, produced in partnership with RoomIt by CWT, provides many insights into how business travellers feel about their…..
Young business travellers prefer solo sightseeing, social workspaces and have better travel experience when they spend free time on their own
A new insight into the industry suggests that almost three in four (73%) of young professionals have a better travel experience when they spend free…..
User experience is at the heart of reducing the high abandonment rates for airline bookings, which remain significantly above travel and other industry sectors
Online booking abandonment is a big issue in the travel industry, especially for airlines. When compared to the online travel sector in general, data suggests…..