That’s the Spirit – US ULCC gets more social as it uses WhatsApp to better connect with its customers
US ULCC Spirit Airlines is making a distinctive move with its decision to allow bookings and flight changes through text messaging platform, WhatsApp. The development…..
Like any business, airline management is expected to control the airline prudently through a downturn to minimise the impact on profitability and shareholder returns. Given…..
New generation aircraft offer game-changing economics and range for LCCs. In the narrowbody space, several LCCs are now operating or have on order new generation narrowbody aircraft on long…..
Canada’s WestJet has opted to tweak its distribution strategy for its ULCC subsidiary Swoop after encountering some headwinds during off peak times. Swoop mades its…..
New aircraft technology and evolving passenger preferences have opened the door for low cost long haul operations. What were previously niche city pairs are becoming…..
While Low Cost Carrier (LCC) business models continue to adapt, one thing remains constant … the need to keep costs at their minimum. This is…..
The cost equation: cutting costs and strategies at the legacy airlines to compete with low cost carriers
Underlying cost is necessarily a key part of an airline’s revenue outcome. Maintaining cost discipline is a complex art. It is made more difficult by…..