That’s the Spirit – US ULCC gets more social as it uses WhatsApp to better connect with its customers

US ULCC Spirit Airlines is making a distinctive move with its decision to allow bookings and flight changes through text messaging platform, WhatsApp. The development…..

Preparing for a gathering storm – CAPA releases 12-point survival plan for LCCs

Like any business, airline management is expected to control the airline prudently through a downturn to minimise the impact on profitability and shareholder returns. Given…..

Aircraft Developments: Can new generation long haul narrowbodies drive change in North Asia?

New generation aircraft offer game-changing economics and range for LCCs. In the narrowbody space, several LCCs are now operating or have on order new generation narrowbody aircraft on long…..

An air finance outlook – from the LCC perspective 

As with the funding of any business, those providing any type of funding to LCCs will consider the business model/management, the quality of the corporate…..

WestJet’s Swoop tweaks its distribution to drive improvement in shoulder months

Canada’s WestJet has opted to tweak its distribution strategy for its ULCC subsidiary Swoop after encountering some headwinds during off peak times. Swoop mades its…..

NextGen Long Haul: Remaking traditional network planning

New aircraft technology and evolving passenger preferences have opened the door for low cost long haul operations. What were previously niche city pairs are becoming…..

Matchmaking for further growth – what are LCCs looking for in establishing new bases?

While Low Cost Carrier (LCC) business models continue to adapt, one thing remains constant … the need to keep costs at their minimum. This is…..

The cost equation: cutting costs and strategies at the legacy airlines to compete with low cost carriers

Underlying cost is necessarily a key part of an airline’s revenue outcome. Maintaining cost discipline is a complex art. It is made more difficult by…..

The ULCCs are coming! A future force in the Americas 

Unlike Asia and Europe, US, Canada and Latin American Low Cost Carrier (LCC) activity has been relatively muted in recent years. Although it was the…..