Social media may have an influence, but established channels remain the biggest sources of inspiration for British travellers: Is this a global trend?
New research has revealed that social media influencers and bloggers on sites like Instagram are in decline as a source of holiday inspiration: only 7%…..
Family travel accounts for almost one in three outbound tourism trips and remains a key target market for the industry
The outbound family travel market will grow at a Compound Annual Growth Rate (CAGR) of +4.6% from 300 million trips in 2017 to 376 million…..
Travel remains a priority for budget constrained Millennials with content a key influencer in decision making process
It is no shock that budget plays a major role for Millennial travel decisions, but even as student levels remain high and home purchases are…..
Although Millennial travel trends capture a lot of attention, the reality its Baby Boomers largely have more time and money for travel, so travel marketers…..