Media consumption is on the up as we are locked down – travel marketers have an opening to an audience, but need carefully curated content

As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. But, staying informed at this time is crucial and…..

Social media may have an influence, but established channels remain the biggest sources of inspiration for British travellers: Is this a global trend?

New research has revealed that social media influencers and bloggers on sites like Instagram are in decline as a source of holiday inspiration: only 7%…..

Family travel accounts for almost one in three outbound tourism trips and remains a key target market for the industry

The outbound family travel market will grow at a Compound Annual Growth Rate (CAGR) of +4.6% from 300 million trips in 2017 to 376 million…..

Travel remains a priority for budget constrained Millennials with content a key influencer in decision making process

It is no shock that budget plays a major role for Millennial travel decisions, but even as student levels remain high and home purchases are…..

Boomers prefer desktops for travel planning and put a lower priority on budget

Although Millennial travel trends capture a lot of attention, the reality its Baby Boomers largely have more time and money for travel, so travel marketers…..