French travellers will be taking shorter trips and millennial influencers will be indispensable in travel sector recovery – latest industry insights

After the seismic hit from Covid-19 it is natural that traveller trends will change and the industry continues to adapt to the new behaviour. We…..

Media consumption is on the up as we are locked down – travel marketers have an opening to an audience, but need carefully curated content

As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. But, staying informed at this time is crucial and…..

Social media is ‘at the centre of changing travel trends’ and super apps that offer a ‘one-stop-shop for travellers’ are on the way

In the era of modern marketing, social media is at the “centre of changing travel trends,” explains Mieke De Schepper, executive vice president for online…..

Watch what you post on social media. It could block you from staying in an Airbnb!

We have often heard about employers scanning through social media platforms to learn more about potential new starters during any recruitment process. We are also…..

That’s the Spirit – US ULCC gets more social as it uses WhatsApp to better connect with its customers

US ULCC Spirit Airlines is making a distinctive move with its decision to allow bookings and flight changes through text messaging platform, WhatsApp. The development…..

Inside Travel: Understanding the latest technology and industry trend insights

Find it hard to keep track with all the latest insights into business trends, new products and technology advancements in the travel sector? The Blue Swan…..

London Gatwick is the latest to launch a Facebook Messenger chatbot and it plans to expand its offer onto other social platforms

When you hear of gales at London’s Gatwick airport there is no need to worry about heavy winds or problematic weather impacting your flight, for…..

Social media may have an influence, but established channels remain the biggest sources of inspiration for British travellers: Is this a global trend?

New research has revealed that social media influencers and bloggers on sites like Instagram are in decline as a source of holiday inspiration: only 7%…..

The times they are a-changin’ – younger generation are influenced more by social media than friends and family

A new survey released by UK experience design agency, 383, has found that 18-35 year olds are twice as likely to take advice from influencers…..