That’s the Spirit – US ULCC gets more social as it uses WhatsApp to better connect with its customers

US ULCC Spirit Airlines is making a distinctive move with its decision to allow bookings and flight changes through text messaging platform, WhatsApp. The development…..

Inside Travel: Understanding the latest technology and industry trend insights

Find it hard to keep track with all the latest insights into business trends, new products and technology advancements in the travel sector? The Blue Swan…..

London Gatwick is the latest to launch a Facebook Messenger chatbot and it plans to expand its offer onto other social platforms

When you hear of gales at London’s Gatwick airport there is no need to worry about heavy winds or problematic weather impacting your flight, for…..

Social media may have an influence, but established channels remain the biggest sources of inspiration for British travellers: Is this a global trend?

New research has revealed that social media influencers and bloggers on sites like Instagram are in decline as a source of holiday inspiration: only 7%…..

The times they are a-changin’ – younger generation are influenced more by social media than friends and family

A new survey released by UK experience design agency, 383, has found that 18-35 year olds are twice as likely to take advice from influencers…..

Snap happy – Australia takes top spot as the most instagrammable country in the world

It may be an understatement to say that social media has taken over our lives. Whether it’s facebook, twitter, linikedin, whatspp and the many and…..

Social media is sexy, but making money from it is getting harder

Marketing has taken on many new faces over the past decade. Classical media advertising still has a role to play, but instead of being front…..

KLM partners with DigitalGenius to deliver perfect marriage of AI and a human touch to its social media channels

KLM Royal Dutch Airlines has partnered with DigitalGenius to add automated answers to general questions on its social media channels, including Facebook Messenger, Twitter and…..

Social network and gamer Tencent joined the USD500 billion club this week: and China on track to conquer with AI

As Tencent Holdings’ share price went through HKD420 this week, the massive social media operator passed through the USD500 billion capitalisation level. Only five other…..

A look at the most engaging social media campaigns doing the rounds

There is no doubt in anyone’s mind that we are living in the age of social media. We are constantly engaging with friends and families…..

Social media and online platforms prove the key to accessing the China market

Tourism boards, airlines and hotels and basically any company around today are embracing social media and online platforms in order to tap into the lucrative…..